Links

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Association Membership Retention Versus Recruitment Which is More Important?

By David E. Stevens. David E. Stevens is the Managing Partner of Stevens & Stevens LLC.

 

Membership Renewal and Retention

By Bunnie Riedel, President, Riedel Communications, Inc. 

Writing an Effective Membership Renewal Letter

By Bunnie Riedel, President, Riedel Communications, Inc.

 

How to Attract and Retain Members

By Carol Dunitz, Ph.D., President of the Last Word, LLC.

 

Membership Retention and Renewal Findings

 By Tony Rossell, Vice President, Marketing General, Inc.

There are some excellent articles on association management and member retention. Click on the title to go to the article 

Eight Membership Retention Strategies and Ideas

By Tony Rossell, Vice President, Marketing General, Inc.

 

Association and Society Member Recruitment in a Down Economy By Ed Rigsbee, Executive Director of Cigar PEG, Inc.

 

The 2011 Member Retention Kit

By the Hight Performance Group, Inc.

 

How to Apply Social to Membership Retention and Renewal by Maddie Grant, Chief Social Media Strategist at SocialFish, LLC.

 

Response Rates to Expect in Direct Fundraising with Acquisition and Renewal Appeal Letters

by Alan Sharpe, President of Raiser Sharpe.

 

Customer Lifetime Value

This an article from Wikipedia on how to calculate the lifetime value of a customer. It also applies to membership.

 

Nine Member Types - The future of Your Association May Depend on It

by Dale Paulson, President, Allegiance Research Group

 

What Do Your Members Want in 2010?

By Dale Paulson, President, Allegiance Research Group