The Membership-Renewal Game
What is the Membership-Renewal Game?
This game is an educational tool that enables you to develop the skills needed to become a membership-renewal expert. You can just read it or you can play the game and receive a Certificate as a “Certified Membership-Renewal Expert.” There is no cost or obligation.
To order the game simply fill in this form, it will go to us at AllegianceResearch@gmail.com, and then we will send you an e-mail with the game as an attachment:
Here are the benefits for playing the game:
- Learn the 9 types of members and why they renew.
- Learn a simple method to obtain and record this info.
- Do a pie chart and strategic implications for retention and renewal.
- Learn to write the most effective, targeted renewal messages (letters) for each member type.
- Receive a Certificate as “Certified Membership-Renewal Expert.”
- Opportunity to interact with other association executives who have an interest in membership renewal.
- Learn about the best membership-renewal program in the world.
I hope you enjoy this offering. Our overall goal is to build a community of member-renewal experts and to move membership renewal from an art to a science. It is to our benefit that you become a sophisticated member-renewal expert so you can better appreciate what we have to offer.